ABOUT SMW KUWAIT

Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology.

The mission is to give professionals at the intersection of media, marketing and technology the insights, ideas and opportunities they need to advance themselves and their organizations in a globally connected world.

AboutSMW

THE 2018 THEME “CLOSER”

To commemorate the 10th annual Social Media Week conference in New York, the 2018 global theme, “Closer” will explore the intensifying conflict between community and individualism.
The conversation will bring together a diversity of perspectives to discuss the most productive ways to harness these forces to drive innovation, improve consumer experiences and bring people together.
The rapid pace of technological innovation is a much-discussed topic in business and society alike, but with the impassioned intrigue has come legitimate questions regarding the impact of these changes will have on humanity. As it turns out, the same technologies that inspire us to rethink the way we live our lives and our work, can also confuse and even scare us.

 

THE ORGANIZER- “THE BEAT”

We are the Beat, and the Beat is Now

What happens when a group of creatives meets a group of strategists? Simply put, the perfect blend is brewed. No more will a creative concept break the brand image of a client.  No more will strategic communication be delivered to deaf ears due to its mundanity. The Beat is the result of the region’s need to remain ahead of the curve, injecting creative approaches into strategic campaigns that make sense with the time we live in. Whether it be a marketing campaign, a digital identity, or a grand event, we will always keep our ears to the beat of the nation always deliver a relevant and lasting mark on our audience.